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Welcome!
Adwords vs
SEO
So is Search Engine
Optimization a myth or does it really help in improving the rankings and hence
result in more traffic, leads and revenue? How is it different from paid
advertising via Google Adwords.
Well you can buy traffic via Google
Adwords or other PPC (Pay Per Click) ads of other search engines like Yahoo
Search Marketing. However, if you can truly earn traffic by investing in a good
website, quality content and do search engine optimization, you will be a winner
in the long run.
One should not try and do optimization for too many high
traffic keywords but research the right keywords relevant to the business so
that only well targeted and focused traffic is achieved and
conversions are
high.
With PPC advertising via Adwords one can burn lot of cash very
quickly and it will probably work only for high ticket items. However, if the
product or service price and profit margin is not very high one has to play the
SEO cat and mouse game with the search engines. With SEO there is an initial
spike in marketing spend but once the ranks have been achieved for the right
keywords, one can drastically cut down the online marketing
budget and spend a small amount each month or quarter to sustain the ranks or
the competition will takeover.
To learn more about
SEO, read my e-book, Website for Beginners!
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Home
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Want to learn the tricks of the trades to help
you with any project listed? You just embarked upon one of the few tutorial
sites that encourages you to EDUCATE YOURSELF before tackling any DIY project.
How-2 tutorials can be found on the How-2's page.You can also view and download ebooks for more information to help you with your how-2 project or inquiry.
Take your time with your project and make it fun DIY!
These How-2 Guides Are Free!
Save Money
No need to pay for books or software to learn how to acquire the proper skill set to getting the job done. The only guides you will ever need are here and they're free! Just click on the links of interest to get started. I will be adding more how-2 content on a regular basis so please check back often.
Shane's Latest Hubs on Hub Pages
The Cost Comparison
Times are tough and may be getting tougher. Saving money is vital when it comes to surviving in the world today. I will teach you ways to save on costs with your project(s) whether it is computer repair, home remodeling or any other topic listed on this page. Think of this site as your portal to saving money the old-fashioned way, do it yourself. On this page are links to specific topics of interest and how-2 tutorials designed to help you not spend a lot of time surfing the web for the same, if not less content.
Preparing For Your Project
Having the right hardware, tools, accessories, and knowledge is the best way to plan for any project. Each project listed on this site will tell you what you'll need to start your how-2 project. Throughout this site are some tips and links for you as well as preparing yourself to do it cost effectively.
News Bulletin
- New free useful software added, click here!
- Make money with having your site with SBI, click here!
- New How-2 guides added, click here!
- New content added on the how-2-do-stuff blog, click here!
Most Popular Links!
| Topics | Links | Relevant Info |
|---|---|---|
| Make $ | Learn about Adsense | SBI Case Studies |
| Learn | Learn With Ebooks | Benefits and Advantages of E-books |
| Archives | Blog | Blogging |
| Video | Video Tutorials | Shane's YouTube Videos |
What Is Shane Blogging About?
I also own a blog. This is where I discuss current topics as well as how-2 content regarding what is listed on this site such as home repairs, creating a website, etc. Blogging has become something I enjoy doing. You can get in sync with me on my rants, raves, thoughts, and ideas by visiting my how-2 blog!
If you like to take the shortcut to being a member, subscribe to blog here.
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